Derek Dinsmore
Staff Front End Engineer
Hi! I'm Derek — a Staff Front End Engineer with 10+ years building accessible, high-impact interfaces across education, fintech, and SaaS. At Bitly, I lead the Analytics team and the Front End Guild, and previously led the team behind our ad platform and Bitly Pages. I care about product-minded engineering, mentoring, and shipping things people actually enjoy using.
Experience
Staff Software Engineer
PromotedJul 2025 – PresentLeads the Analytics, Pages and Ads team, plus the Front End Guild; drove the front-end tooling migration to Vite and Oxc, cutting significant build time and cost.
Senior Front End Engineer
PromotedAug 2023 – Jul 2025Led the Bitly Pages team and the Bitly Ads platform; co-architected the front-end mentorship program.
Software Engineer III
May 2022 – Aug 2023Built and optimized Bitly's core web applications, partnering cross-functionally on new features and performance.
Staff Front End Engineer
Led the Tivity Health project and architected the PayGround mobile payments platform.
Senior Front End Developer
PromotedJul 2018 – Apr 2021Architected Desert Financial's account-opening and loan applications, and led the KeyStone micro-app framework team.
Front End Developer
Jun 2017 – Jul 2018Developed and maintained client web applications, focused on UX and functionality.
Web Programmer
Aug 2015 – Jun 2017Led development of the ChooseMPS app and the district's custom Architeck CMS.
Product Designer
Dec 2012 – Aug 2015Built the district's design system and marketing materials, unifying branding across departments.
Education
BS, Graphic Information Technology · Magna Cum Laude
Ira A. Fulton Schools of Engineering
Awards
KinderU Branding Initiative — Award of Excellence: Branding Image Package
2015East Valley Academy Gatefold Brochure — Award of Excellence: Marketing Publication
2014